Vigor is a gym equipment manufacturer, specializing in selling revolutionary, motorless, hand-powered treadmill that promotes a safe, healthy and green lifestyle. The treadmill has an easy-to-use, risk-free, user-friendly, and energy-efficient design guaranteeing desirable results.

The brand got developed around the brand’s mission, “Health and fitness for both individuals and the planet,” and its vision “inspire people to stay healthy and fit while keeping the environment clean and green.” 

The color palette got created around the brand’s core value – a commitment to fitness, health, and mother nature. The typography shows the strength and power of the machine and the resilience and endurance it imparts to the user.